New Russian network Looky intends to replace Instagram

MOSCOW, Dec 6 (PRIME) -- New social network Looky, where one can transfer data from Instagram, which is banned in Russia, will win at least 10% of the local audience of the U.S. network in a 18 months to two years, Looky head Yegor Yakovlev said on Tuesday at the presentation of the social network.

“We believe it is meant to replace Instagram and all its core functions – all the things the users got used to during the 12 years,” Yakovlev said, adding that Looky combined Instagram’s basic features and new ones.

The new social network is “is the same Instagram, but faster and without VPN,” he said.

Looky plans to have more than 6 million users by the end of 2024 with a turnover of 4 billion rubles.

(62.1849 rubles – U.S. $1)

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